Product Benefits Display

OBJECTIVE

The primary objective of this work is to understand what level of information does the consumer need regarding product benefits on the product detail page. The correct amount of information should lead to a lift in new accounts booked.  

PROCESS

WIREFRAMING

QUANT TESTING

REFINEMENT

PRODUCT TESTING

RESULTS

The 3 different experiences were tested on a single product detail page. The winning design below had the best results and was then put into a AB test against the existing experience. The updated design out performed the previous experience with a projected growth of a few thousand new accounts. If this performance is consistent across all products the potential growth would be between 60k and 80k in additional accounts.