Product Suite Page

OBJECTIVE

The original page design was missing some key insights, and we needed to understand what information consumers with average and building credit were seeking. Furthermore, this page presents a unique challenge in that it's the only one with more than three products.

PROCESS

CARD SORT

WIREFRAMES

USER RESEARCH

SPLIT TEST

MOBILE TESTING

RESULTS

The winning design outperformed the previous page layout and two other design varients in order to be rolled out to 100% of website traffic. While all the designs outperformed the existing page, the chosen design is projected to book thousands of new accounts, resulting in millions of dollars in new business. This layout meets the needs of our consumers and delivers a very postivite business result.